How We've Helped Other Companies
SaaS Camp helps startup founders scale through digital marketing. When they came to us, their inbound system was already well-established—they generated a high volume of leads through content marketing. But they struggled to build a reliable outbound engine that could consistently attract new clients.
Here’s what we did:
Refined their outbound offer
We developed a compelling low-friction offer backed by a strong guarantee—designed specifically for cold audiences—and built in a seamless upsell path to their core service.
Set up the infrastructure
We configured 20 domains and 40 inboxes to be able to rotate them every month and maintain optimal deliverability.
Tested lead magnets
From detailed step-by-step guides to free automation tools and a high-converting webinar, we tested multiple lead magnets to see which would resonate most.
Scaled what worked
After A/B testing various campaigns, we doubled down on the top performers to drive consistent, high-quality leads.
The A Group is a marketing agency that helps nonprofits with branding, advertising, and email marketing. While most of their clients came through referrals, they needed a scalable and predictable way to attract new clients.
Here’s how we built a winning strategy:
Identified a valuable niche
We started by offering Meta ad management, but through customer interviews, discovered a less saturated offer - helping nonprofits access and manage the Google Ad Grant.
Segmented the market
We scraped the Google Transparency Center and divided nonprofits into two groups: those already using the grant, and those who weren’t.
Created lead magnets
For grant users, we offered a guide on optimizing campaigns; for non-users - a step-by-step guide on how to apply for the grant and launch campaigns.
Found a high-response audience
A/B testing revealed that churches responded best to the offer, so we focused the campaign on that segment and scaled it.
PowerPlay specializes in building high-deliverability outbound infrastructure for lead gen agencies. Despite their expertise in the technical aspects of cold email marketing, their own campaigns lacked consistency. They were getting some replies, but not enough to land high-value clients.
Here’s how we helped them turn that around:
Audited their outreach funnel
We reviewed everything, from email copy and targeting to lead data quality, to identify friction points and missed opportunities.
Created high-value lead magnets
We developed a practical e-book, tailored to their ideal audience: “How to Build Bulletproof Cold Outreach Infrastructure”.
Simplified the CTA
Instead of pushing for a call, we lowered the barrier by simply asking for permission to send the e-book, dramatically increasing response rates.
Added AI personalization at scale
Using Clay.com and other no-code tools, we made every message feel handcrafted.
Want similar results?
Step 1: Identifying Your Most Profitable Market
Step 2: Personalizing Your Messages Using Al
Step 3: Converting Cold Leads Into Warm Leads Using Lead Magnets
We'll test every part of our outreach. When a winning combination has been found, we'll scale that one campaign while testing secondary options on the side. We’ll review your sales calls to adjust targeting and improve your sales process.
You'll get tons of calls with people who need your solution. Now you have an efficient and scalable outreach system that allows you to grow your revenue and become the best in your niche.
About The Founder
Hey, I’m Oleg Bakatin. I’m a founder of Digital Sales Labs.
